The Evolution of Advertisements

Social media companies have extended their reach into the American marketplace.

Gabrielle Rancifer
3 min readAug 20, 2020

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Photo by Erik Mclean on Unsplash

The evolution of ads comes from companies, such as Google and Amazon bubbles, wanting to do better. However, when doing better jeopardizes the trust of customers, are ads online still worthwhile? According to Burt Helm of the New York Times Magazine, “day by day, Facebook is extending its reach further and further into the American marketplace.”[1] We can see this extension clearly through the targeted ads promoted on a daily basis.

During my daily SnapChat, Twitter, Instagram, YouTube, TikTok, Hulu, and occasionally Facebook time, I constantly receive adds. I typically do not get sidetracked by them too much because it is rare that the brands advertised are of good quality. Nonetheless, the ads generated were right with a big interest of mine.

Overall, I am a health nut and fashion enthusiast. On almost all of the platforms I use, I received ads about health and wellness, shoes, jewelry, and clothing. There were only four advertisements that I did not care about in my chart. The ads that were the least interesting go from PeacockTV and CBS All Access to The Penny Hoarder and Invisalign.

Invisalign’s ad appeared on Facebook. I believe that this occurred because I do not spend time on…

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Gabrielle Rancifer

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